Tobii Dynavox Management Team

Below are the short bios of the Tobii Dynavox management team members.

Fredrik Ruben

Fredrik Ruben

President of Tobii Dynavox and it’s management team

Fredrik Ruben has been head of the business unit, Tobii Dynavox, since 2014. He was previously the President & CEO at 3L System Group (publ.) and Vitec Mäklarsystem, working internationally with bases in New York, Singapore and Sweden. Ruben holds an MSc in Industrial Engineering & Management from Linköping University, Sweden.

Fredrik holds a Master’s degree in Engineering from the University of Linköping, Sweden.

Tara Rudnicki

Tara Rudnicki

President, North American Market

Tara Rudnicki is an active advocate and champion for the rights of people with disabilities. With over 20 years of hands-on leadership in assistive technology, special education and accessibility, she has been critical in expanding education and access to these life-changing technologies. A highly visible name in the assistive technology, Ms. Rudnicki has extensive knowledge, expertise and friendships that have allowed her to best serve the collective needs of those with disabilities and allow them to live fuller, more independent lives.

Most recently, Ms. Rudnicki spearheaded an industry and community coalition to expand federal healthcare coverage for Speech Generating Devices (SGD) for those with communication and mobility impairments. Titled the Steve Gleason Act after the NFL player who now battles ALS, the act signed by President Obama in July 2015 protects access for those with ALS, Cerebral Palsy, Rett Syndrome and Traumatic Brain Injury. Ms. Rudnicki, at an unprecedented speed, garnered bipartisan support from over 160 members of Congress leading to passage of the act in just under fourteen months.

In addition to her current role of North American President of Tobii Dynavox, the global leader in communication and special education products for those with disabilities, Ms. Rudnicki has recently been elected President of the Assistive Technology Industry Association (ATIA), where she has served over 10 years as an executive committee member, working collaboratively across the industry to expand education and best practices.

Peter Lindström

Peter Lindström

Vice President, Sales – Europe and Rest of World (EUROW)

Peter joined Tobii Dynavox in 2008 with the responsibility of running the assistive technology sales in the EUROW markets. During those years, his team has expanded their presence into more than 60 markets.

Prior to working at Tobii Dynavox, Peter worked in the laboratory field heading up sales of molecular diagnostic tests in Europe for Cepheid (former Sangtec Molecular Diagnostics AB). Peter has more than 35 years in sales and marketing within the Health Care business including companies such as Johnson & Johnson, G.D. Searl, B. Braun Melsungen AG and Dentsply.

Peter holds a Master’s degree in Business Administration from the University of Illinois at Chicago, USA.

Bob Cunningham

Bob Cunningham

Vice President, Products and Development

Bob joined DynaVox in 1993 as the director of software development. He later became Chief Technology Officer in May 2009. Prior to joining DynaVox, Bob was a senior software engineer at Vertex Software and vice president of research and development for the Guidance Corporation. He began his career as a research programmer at the University of Pittsburgh’s Learning Research and Development Center. Bob has worked as an independent computer-programming consultant on long-term projects for Xerox, Inc. and the U.S. Air Force.

Bob graduated summa cum laude with a Bachelor of Science degree in Computer Science from the University of Pittsburgh.

Anthony Pavlik

Anthony Pavlik

Vice President, Global Operations

Anthony joined DynaVox in 2004 as Vice President, Operations. Prior to entering the AAC industry, Anthony had an illustrious work history but most recently served as Vice President & General Manager at Millennia Technologies (2000-2004) and served as Production Manager at Laser Drive, Inc. (1990-2000) and in 1992 was promoted to President.

Anthony holds a Bachelor of Science in Human Resources Management from Geneva College.

Ulrica Wikström

Ulrica Wikström

Vice President, E-commerce and R&D Access

Ulrica started at Tobii Dynavox as a Quality Manager in 2010. Prior to joining Tobii, she worked with R&D (Hardware, Software and Quality) at Atlas Copco and with R&D and Sales and Management at HiQ.

Ulrica holds a Master’s of Science from the Royal Institute of Technology.